diff --git a/aio/content/marketing/test.html b/aio/content/marketing/test.html
index 3a0c48a9fb..9a56e08e02 100644
--- a/aio/content/marketing/test.html
+++ b/aio/content/marketing/test.html
@@ -4,9 +4,11 @@
 
 <p>No linenums at code-tabs level</p>
 <code-tabs >
-  <code-pane title='TS code file' language='ts'>class {
-  foo(param: string) {}
-}</code-pane>
+  <code-pane title='TS code file' language='ts'>
+  class {
+    foo(param: string) {}
+  }
+  </code-pane>
   <code-pane title='HTML content file' language='html'>&lt;h1&gt;Heading&lt;/h1&gt;</code-pane>
   <code-pane title='JSON data file' language='json' class='is-anti-pattern'>{ "key": "value" }</code-pane>
 </code-tabs>
@@ -14,9 +16,11 @@
 
 <p>linenums=true at code-tabs level</p>
 <code-tabs linenums='true'>
-  <code-pane title='TS code file' language='ts'>class {
-  foo(param: string) {}
-}</code-pane>
+  <code-pane title='TS code file' language='ts'>
+  class {
+    foo(param: string) {}
+  }
+  </code-pane>
   <code-pane title='HTML content file' language='html'>&lt;h1&gt;Heading&lt;/h1&gt;</code-pane>
   <code-pane title='JSON data file' language='json' class='is-anti-pattern'>{ "key": "value" }</code-pane>
 </code-tabs>
@@ -24,9 +28,11 @@
 
 <p>No linenums at code-tabs level; linenums=true for HTML pane</p>
 <code-tabs >
-  <code-pane title='TS code file' language='ts'>class {
-  foo(param: string) {}
-}</code-pane>
+  <code-pane title='TS code file' language='ts'>
+  class {
+    foo(param: string) {}
+  }
+  </code-pane>
   <code-pane title='HTML content file' language='html' linenums='true'>&lt;h1&gt;Heading&lt;/h1&gt;</code-pane>
   <code-pane title='JSON data file' language='json' class='is-anti-pattern'>{ "key": "value" }</code-pane>
 </code-tabs>
@@ -77,4 +83,27 @@
   &lt;/hero-details&gt;
 </code-example>
 
-<p>More text follows ...</p>
\ No newline at end of file
+<h2>&lt;live-example&gt;</h2>
+
+<p>Plain live-example</p>
+Try this <live-example></live-example>.
+
+<p>live-example with title atty</p>
+<live-example title="Good Example"></live-example>
+
+<p>live-example with title body</p>
+<live-example title="Good Example">Try this great example</live-example>
+
+<p>live-example with name</p>
+<live-example name="testy" title="Better Example"></live-example>
+
+<p>live-example with spacey name and plnkr</p>
+<live-example name=" testy " plnkr="super-plnkr"></live-example>
+
+<p>live-example with name and plnkr but no download</p>
+<live-example name="testy" plnkr="super-plnkr" noDownload></live-example>
+
+<p>live-example embedded with name and plnkr</p>
+<live-example embedded name="testy" plnkr="super-plnkr"></live-example>
+
+<p>More text follows ...</p>
diff --git a/aio/src/app/embedded/embedded.module.ts b/aio/src/app/embedded/embedded.module.ts
index 588d6bf089..4d360ea1c2 100644
--- a/aio/src/app/embedded/embedded.module.ts
+++ b/aio/src/app/embedded/embedded.module.ts
@@ -17,12 +17,13 @@ import { ApiListComponent } from './api/api-list.component';
 import { CodeExampleComponent } from './code/code-example.component';
 import { CodeTabsComponent } from './code/code-tabs.component';
 import { DocTitleComponent } from './doc-title.component';
+import { LiveExampleComponent, EmbeddedPlunkerComponent } from './live-example/live-example.component';
 
 /** Components that can be embedded in docs
  * such as CodeExampleComponent, LiveExampleComponent,...
  */
 export const embeddedComponents: any[] = [
-  ApiListComponent, CodeExampleComponent, DocTitleComponent, CodeTabsComponent
+  ApiListComponent, CodeExampleComponent, DocTitleComponent, CodeTabsComponent, LiveExampleComponent
 ];
 
 /** Injectable class w/ property returning components that can be embedded in docs */
@@ -34,7 +35,8 @@ export class EmbeddedComponents {
   imports: [ CommonModule, MdTabsModule ],
   declarations: [
     embeddedComponents,
-    CodeComponent
+    CodeComponent,
+    EmbeddedPlunkerComponent
   ],
   providers: [
     EmbeddedComponents,
diff --git a/aio/src/app/embedded/live-example/live-example.component.html b/aio/src/app/embedded/live-example/live-example.component.html
new file mode 100644
index 0000000000..33a53fabb4
--- /dev/null
+++ b/aio/src/app/embedded/live-example/live-example.component.html
@@ -0,0 +1,15 @@
+<span *ngIf="!isEmbedded">
+  <a [href]="plnkr" target="_blank" title="{{title}}">{{title}}</a>
+  <span *ngIf="enableDownload">
+    /  <a [href]="zip" download title="Download example">download example</a>
+  </span>
+</span>
+<div *ngIf="isEmbedded">
+  <div *ngIf="showEmbedded" title="{{title}}">
+    <aio-embedded-plunker [src]="plnkr"></aio-embedded-plunker>
+  </div>
+  <img *ngIf="!showEmbedded" (click)="toggleEmbedded()" [src]="plnkrImg" width="100%" height="100%" alt="{{title}}">
+  <p *ngIf="enableDownload">
+    You can also <a [href]="zip" download title="Download example">download this example</a>.
+  </p>
+</div>
diff --git a/aio/src/app/embedded/live-example/live-example.component.spec.ts b/aio/src/app/embedded/live-example/live-example.component.spec.ts
new file mode 100644
index 0000000000..e966e231a6
--- /dev/null
+++ b/aio/src/app/embedded/live-example/live-example.component.spec.ts
@@ -0,0 +1,265 @@
+/* tslint:disable:no-unused-variable */
+import { async, ComponentFixture, TestBed } from '@angular/core/testing';
+import { By } from '@angular/platform-browser';
+import { Component, DebugElement, ElementRef } from '@angular/core';
+import { Location } from '@angular/common';
+
+import { LiveExampleComponent, EmbeddedPlunkerComponent } from './live-example.component';
+
+const defaultTestPath = '/test';
+
+describe('LiveExampleComponent', () => {
+  let hostComponent: HostComponent;
+  let liveExampleDe: DebugElement;
+  let liveExampleComponent: LiveExampleComponent;
+  let fixture: ComponentFixture<HostComponent>;
+  let testPath: string;
+  let liveExampleContent: string;
+
+  //////// test helpers ////////
+
+  @Component({
+    selector: 'aio-host-comp',
+    template: `<live-example></live-example>`
+  })
+  class HostComponent { }
+
+  class TestLocation {
+    path() { return testPath; }
+  }
+
+  function setHostTemplate(template: string) {
+    TestBed.overrideComponent(HostComponent, {set: {template}});
+  }
+
+  function testComponent(testFn: () => void) {
+    return TestBed
+      .compileComponents()
+      .then(() => {
+        fixture = TestBed.createComponent(HostComponent);
+        hostComponent = fixture.componentInstance;
+        liveExampleDe = fixture.debugElement.children[0];
+        liveExampleComponent = liveExampleDe.componentInstance;
+
+        // Copy the LiveExample's innerHTML (content)
+        // into the `liveExampleContent` property as the DocViewer does
+        liveExampleDe.nativeElement.liveExampleContent = liveExampleContent;
+
+        fixture.detectChanges();
+      })
+      .then(testFn);
+  }
+
+  //////// tests ////////
+  beforeEach(() => {
+    TestBed.configureTestingModule({
+      declarations: [ HostComponent, LiveExampleComponent, EmbeddedPlunkerComponent ],
+      providers: [ {provide: Location, useClass: TestLocation }]
+    })
+    // Disable the <iframe> within the EmbeddedPlunkerComponent
+    .overrideComponent(EmbeddedPlunkerComponent, {set: {template: 'NO IFRAME'}});
+
+    testPath = defaultTestPath;
+    liveExampleContent = undefined;
+  });
+
+  describe('when not embedded', () => {
+
+    function getAnchors() {
+      return liveExampleDe.queryAll(By.css('a')).map(de => de.nativeElement as HTMLAnchorElement);
+    }
+    function getHrefs() { return getAnchors().map(a => a.href); }
+    function getLiveExampleAnchor() { return getAnchors()[0]; }
+    function getDownloadAnchor() { return getAnchors()[1]; }
+
+    it('should create LiveExampleComponent', async(() => {
+      testComponent(() => {
+        expect(liveExampleComponent).toBeTruthy('LiveExampleComponent');
+      });
+    }));
+
+    it('should have expected plunker & download hrefs', async(() => {
+      testPath = '/tutorial/toh-pt1';
+      testComponent(() => {
+        const hrefs = getHrefs();
+        expect(hrefs[0]).toContain('/toh-pt1/eplnkr.html');
+        expect(hrefs[1]).toContain('/toh-pt1/toh-pt1.zip');
+      });
+    }));
+
+    it('should have expected plunker & download hrefs even when path has # frag', async(() => {
+      testPath = '/tutorial/toh-pt1#somewhere';
+      testComponent(() => {
+        const hrefs = getHrefs();
+        expect(hrefs[0]).toContain('/toh-pt1/eplnkr.html');
+        expect(hrefs[1]).toContain('/toh-pt1/toh-pt1.zip');
+      });
+    }));
+
+    it('should have expected plunker & download hrefs even when path has ? params', async(() => {
+      testPath = '/tutorial/toh-pt1?foo=1&bar="bar"';
+      testComponent(() => {
+        const hrefs = getHrefs();
+        expect(hrefs[0]).toContain('/toh-pt1/eplnkr.html');
+        expect(hrefs[1]).toContain('/toh-pt1/toh-pt1.zip');
+      });
+    }));
+
+    it('should have expected flat-style plunker when has `flat-style`', async(() => {
+      testPath = '/tutorial/toh-pt1';
+      setHostTemplate('<live-example flat-style></live-example>');
+      testComponent(() => {
+        // The file should be "plnkr.html", not "eplnkr.html"
+        expect(getLiveExampleAnchor().href).toContain('/plnkr.html');
+      });
+    }));
+
+    it('should have expected plunker & download hrefs when has example directory (name)', async(() => {
+      testPath = '/guide/somewhere';
+      setHostTemplate('<live-example name="toh-1"></live-example>');
+      testComponent(() => {
+        const hrefs = getHrefs();
+        expect(hrefs[0]).toContain('/toh-1/eplnkr.html');
+        expect(hrefs[1]).toContain('/toh-1/toh-1.zip');
+      });
+    }));
+
+    it('should have expected plunker & download hrefs when has `plnkr`', async(() => {
+      testPath = '/testing';
+      setHostTemplate('<live-example plnkr="app-specs"></live-example>');
+      testComponent(() => {
+        const hrefs = getHrefs();
+        expect(hrefs[0]).toContain('/testing/app-specs.eplnkr.html');
+        expect(hrefs[1]).toContain('/testing/app-specs.testing.zip');
+      });
+    }));
+
+    it('should have expected plunker & download hrefs when has `name` & `plnkr`', async(() => {
+      testPath = '/guide/somewhere';
+      setHostTemplate('<live-example name="testing" plnkr="app-specs"></live-example>');
+      testComponent(() => {
+        const hrefs = getHrefs();
+        expect(hrefs[0]).toContain('/testing/app-specs.eplnkr.html');
+        expect(hrefs[1]).toContain('/testing/app-specs.testing.zip');
+      });
+    }));
+
+    it('should not have a download link when `noDownload` atty present', async(() => {
+      setHostTemplate('<live-example noDownload></live-example>');
+      testComponent(() => {
+        expect(getAnchors().length).toBe(1, 'only the live-example anchor');
+      });
+    }));
+
+    it('should have default title when no title attribute or content', async(() => {
+      setHostTemplate('<live-example></live-example>');
+      testComponent(() => {
+        const expectedTitle = 'live example';
+        const anchor = getLiveExampleAnchor();
+        expect(anchor.innerText).toBe(expectedTitle, 'anchor content');
+        expect(anchor.getAttribute('title')).toBe(expectedTitle, 'title');
+      });
+    }));
+
+    it('should add title when set `title` attribute', async(() => {
+      const expectedTitle = 'Great Example';
+      setHostTemplate(`<live-example title="${expectedTitle}"></live-example>`);
+      testComponent(() => {
+        const anchor = getLiveExampleAnchor();
+        expect(anchor.innerText).toBe(expectedTitle, 'anchor content');
+        expect(anchor.getAttribute('title')).toBe(expectedTitle, 'title');
+      });
+    }));
+
+    it('should add title from <live-example> body', async(() => {
+      liveExampleContent = 'The Greatest Example';
+      setHostTemplate('<live-example title="ignore this title"></live-example>');
+      testComponent(() => {
+        const anchor = getLiveExampleAnchor();
+        expect(anchor.innerText).toBe(liveExampleContent, 'anchor content');
+        expect(anchor.getAttribute('title')).toBe(liveExampleContent, 'title');
+      });
+    }));
+  });
+
+  describe('when embedded', () => {
+
+    function getDownloadAnchor() {
+      const anchor = liveExampleDe.query(By.css('p > a'));
+      return anchor && anchor.nativeElement as HTMLAnchorElement;
+    }
+
+    function getEmbeddedPlunkerComponent() {
+      const compDe = liveExampleDe.query(By.directive(EmbeddedPlunkerComponent));
+      return compDe && compDe.componentInstance as EmbeddedPlunkerComponent;
+    }
+
+    function getImg() {
+      const img = liveExampleDe.query(By.css('img'));
+      return img && img.nativeElement as HTMLImageElement;
+    }
+
+    describe('before click', () => {
+
+      it('should have hidden, embedded plunker', async(() => {
+        setHostTemplate('<live-example embedded></live-example>');
+        testComponent(() => {
+          expect(liveExampleComponent.isEmbedded).toBe(true, 'component.isEmbedded');
+          expect(liveExampleComponent.showEmbedded).toBe(false, 'component.showEmbedded');
+          expect(getEmbeddedPlunkerComponent()).toBeNull('no EmbeddedPlunkerComponent');
+        });
+      }));
+
+      it('should have default plunker placeholder image', async(() => {
+        setHostTemplate('<live-example embedded></live-example>');
+        testComponent(() => {
+          expect(getImg().src).toContain('plunker/placeholder.png');
+        });
+      }));
+
+      it('should have specified plunker placeholder image', async(() => {
+        const expectedSrc = 'example/demo.png';
+        setHostTemplate(`<live-example embedded img="${expectedSrc}"></live-example>`);
+        testComponent(() => {
+          expect(getImg().src).toContain(expectedSrc);
+        });
+      }));
+
+      it('should have download paragraph with expected anchor href', async(() => {
+        testPath = '/tutorial/toh-pt1';
+        setHostTemplate('<live-example embedded></live-example>');
+        testComponent(() => {
+          expect(getDownloadAnchor().href).toContain('/toh-pt1/toh-pt1.zip');
+        });
+      }));
+
+      it('should not have download paragraph when has `nodownload`', async(() => {
+        testPath = '/tutorial/toh-pt1';
+        setHostTemplate('<live-example embedded nodownload></live-example>');
+        testComponent(() => {
+          expect(getDownloadAnchor()).toBeNull();
+        });
+      }));
+
+    });
+
+    describe('after click', () => {
+
+      function clickImg() {
+        getImg().click();
+        fixture.detectChanges();
+      }
+
+      it('should show plunker in the page', async(() => {
+        setHostTemplate('<live-example embedded></live-example>');
+        testComponent(() => {
+          clickImg();
+          expect(liveExampleComponent.isEmbedded).toBe(true, 'component.isEmbedded');
+          expect(liveExampleComponent.showEmbedded).toBe(true, 'component.showEmbedded');
+          expect(getEmbeddedPlunkerComponent()).toBeDefined('has EmbeddedPlunkerComponent');
+        });
+      }));
+
+    });
+  });
+});
diff --git a/aio/src/app/embedded/live-example/live-example.component.ts b/aio/src/app/embedded/live-example/live-example.component.ts
new file mode 100644
index 0000000000..fd41371798
--- /dev/null
+++ b/aio/src/app/embedded/live-example/live-example.component.ts
@@ -0,0 +1,166 @@
+/* tslint:disable component-selector */
+import { Component, ElementRef, Input, OnInit, AfterViewInit, ViewChild } from '@angular/core';
+import { Location } from '@angular/common';
+
+const defaultPlnkrImg = 'plunker/placeholder.png';
+const imageBase  = 'assets/images/';
+const liveExampleBase = 'content/live-examples/';
+const zipBase = 'content/zips/';
+
+/**
+* Angular.io Live Example Embedded Component
+*
+* Renders a link to a live/host example of the doc page.
+*
+* All attributes and the text content are optional
+*
+* Usage:
+*   <live-example
+*      [name="..."]      // name of the example directory
+*      [plnkr="...""]    // name of the plunker file (becomes part of zip file name as well)
+*      [embedded]        // embed the plunker in the doc page, else display in new browser tab (external)
+*      [img="..."]       // image to display if embedded in doc page
+*      [embedded-style]  // show external plnkr in embedded style
+*      [flat-style]      // show external plnkr in flat (original) style
+*      [noDownload]      // no downloadable zip option
+*      [title="..."]>    // text for live example link and tooltip
+*        text            // higher precedence way to specify text for live example link and tooltip
+*  </live-example>
+* Example:
+*   <p>Run <live-example>Try the live example</live-example></p>.
+*   // ~/resources/live-examples/{page}/plnkr.html
+*
+*   <p>Run <live-example name="toh-1">this example</live-example></p>.
+*   // ~/resources/live-examples/toh-1/plnkr.html
+*
+*   // Link to the default plunker in the toh-1 sample
+*   // The title overrides default ("live example") with "Tour of Heroes - Part 1"
+*   <p>Run <live-example name="toh-1" title="Tour of Heroes - Part 1"></live-example></p>.
+*   // ~/resources/live-examples/toh-1/plnkr.html
+*
+*   <p>Run <live-example plnkr="minimal"></live-example></p>.
+*   // ~/resources/live-examples/{page}/minimal.plnkr.html
+*
+*   // Embed the current page's default plunker
+*   // Text within tag is "live example"
+*   // No title (no tooltip)
+*   <live-example embedded title=""></live-example>
+*   // ~/resources/live-examples/{page}/eplnkr.html
+*
+*   // Links to a *new* browser tab as an embedded style plunker editor
+*   <live-example embedded-style>this example</live-example>
+*   // ~/resources/live-examples/{page}/eplnkr.html
+*
+*   // Links to a *new* browser tab in the flat (original editor) style plunker editor
+*   <live-example flat-style>this example</live-example>
+*   // ~/resources/live-examples/{page}/plnkr.html
+*
+*   // Displays within the document page as an embedded style plunker editor
+*   <live-example name="toh-1" embedded plnkr="minimal" img="toh>Tour of Heroes - Part 1</live-example>
+*   // ~/resources/live-examples/toh-1/minimal.eplnkr.html
+*/
+@Component({
+  selector: 'live-example',
+  templateUrl: 'live-example.component.html'
+})
+export class LiveExampleComponent implements OnInit {
+
+  enableDownload = true;
+  isEmbedded = false;
+  plnkr: string;
+  plnkrImg: string;
+  showEmbedded = false;
+  title: string;
+  zip: string;
+
+  constructor(private elementRef: ElementRef, location: Location ) {
+    const attrs = this.getAttrs();
+
+    let exampleDir = attrs.name;
+    if (!exampleDir) {
+      // take last segment, excluding hash fragment and query params
+      exampleDir = location.path(false).match(/[^\/?\#]+(?=\/?(?:$|\#|\?))/)[0];
+    }
+    exampleDir = exampleDir.trim();
+
+    let plnkrStyle = 'eplnkr';
+
+    this.isEmbedded = boolFromAtty(attrs.embedded);
+    if (!this.isEmbedded) {
+      // Not embedded in doc page; determine if is embedded- or flat-style in another browser tab.
+      // External plunker is embedded style by default.
+      // Make flat style with `flat-style` or `embedded-style="false`
+      // Must support aliases
+      const flatStyle = getAttrValue(['flat-style', 'flatstyle', 'flatStyle']);
+      const isFlatStyle = boolFromAtty(flatStyle);
+      const embeddedStyle = getAttrValue(['embedded-style', 'embeddedstyle', 'embeddedStyle']);
+      const isEmbeddedStyle = boolFromAtty(embeddedStyle, !isFlatStyle);
+
+      plnkrStyle = isEmbeddedStyle ? 'eplnkr' : 'plnkr';
+    }
+
+    const plnkrName = attrs.plnkr ? attrs.plnkr.trim() + '.' : '';
+
+    this.plnkr = `${liveExampleBase}${exampleDir}/${plnkrName}${plnkrStyle}.html`;
+    this.zip = `${zipBase}${exampleDir}/${plnkrName}${exampleDir}.zip`;
+
+    const noDownload = getAttrValue(['noDownload', 'nodownload']); // noDownload aliases
+    this.enableDownload = !boolFromAtty(noDownload);
+    this.plnkrImg = imageBase + (attrs.img || defaultPlnkrImg);
+
+    this.title = attrs.title || '';
+
+    function getAttrValue(atty: string | string[]) {
+      return attrs[typeof atty === 'string' ? atty : atty.find(a => attrs[a] !== undefined)];
+    }
+  }
+
+  getAttrs(): any {
+    const attrs = this.elementRef.nativeElement.attributes;
+    const attrMap = {};
+    Object.keys(attrs).forEach(key => attrMap[attrs[key].name] = attrs[key].value);
+    return attrMap;
+  }
+
+  ngOnInit() {
+    // The `liveExampleContent` property is set by the DocViewer when it builds this component.
+    // It is the original innerHTML of the host element.
+    // Angular will sanitize this title when displayed so should be plain text.
+    const title = this.elementRef.nativeElement.liveExampleContent;
+    this.title = (title || this.title || 'live example').trim();
+  }
+
+  toggleEmbedded () { this.showEmbedded = !this.showEmbedded; }
+}
+
+function boolFromAtty(atty: string , def: boolean = false) {
+  // tslint:disable-next-line:triple-equals
+  return atty == undefined ? def :  atty.trim() !== 'false';
+}
+
+///// EmbeddedPlunkerComponent ///
+/**
+ * Hides the <iframe> so we can test LiveExampleComponent without actually triggering
+ * a call to plunker to load the iframe
+ */
+@Component({
+  selector: 'aio-embedded-plunker',
+  template: `<iframe #iframe frameborder="0" width="100%" height="100%"></iframe>`,
+  styles: [ 'iframe { min-height: 400px; }']
+})
+export class EmbeddedPlunkerComponent implements AfterViewInit {
+  @Input() src: string;
+
+  @ViewChild('iframe') iframe: ElementRef;
+
+  ngAfterViewInit() {
+    // DEVELOPMENT TESTING ONLY
+    // this.src = 'https://angular.io/resources/live-examples/quickstart/ts/eplnkr.html';
+
+    if (this.iframe) {
+      // security: the `src` is always authored by the documentation team
+      // and is considered to be safe
+      this.iframe.nativeElement.src = this.src;
+    }
+  }
+}
diff --git a/aio/src/app/shared/location.service.ts b/aio/src/app/shared/location.service.ts
index 2cf2a21eb3..4990a0e453 100644
--- a/aio/src/app/shared/location.service.ts
+++ b/aio/src/app/shared/location.service.ts
@@ -90,8 +90,13 @@ export class LocationService {
       return true;
     }
 
-    // check for external link
+    // don't navigate if external link or zip
     const { pathname, search, hash } = anchor;
+
+    if (anchor.getAttribute('download') != null) {
+      return true; // let the download happen
+    }
+
     const relativeUrl = pathname + search + hash;
     this.urlParser.href = relativeUrl;
     if (anchor.href !== this.urlParser.href) {
diff --git a/aio/src/assets/images/plunker/placeholder.png b/aio/src/assets/images/plunker/placeholder.png
index 585cd11696..54c3369ee2 100644
Binary files a/aio/src/assets/images/plunker/placeholder.png and b/aio/src/assets/images/plunker/placeholder.png differ